Focus on Market assessment, 'Go- No Go' inputs, New concepts, Supply scenario, Sales & Distribution, Business forecasts, Business plans and suggested way forward. This exercise is done in markets outside India through a travel and deliver model.
- Information
- Insights
- Ideas
- Implementation
Information is based on quality data collection, primary and secondary. Our reliance is significantly higher on primary data sources. In all our engagements we sift through all secondary data sources for information relevance:
- Product-Application map
- Usage and attitudes
- Current solutions
- Buyer behaviour
- Market size
- Felt, latent needs
- Demand drivers
- Future outlook
- Competitive landscape
- Channel dynamics
- Concept reaction
- Supply chain
- Areas of dissatisfaction
- Price bands
- Target segments
- Usage, replacement norms
- Regulations
- Selling practices
Insights are drawn from the information collected and sifted for its relevance to the engagement. In drawing insights, we rely on the relevant information and our expertise in similar engagements since 1985:
- Entry prospects
- Potential opportunity
- Gap analysis
- Customer behaviour
- Market characteristics
- Market segmentation
- Success factors
- Barriers to entry
- Promising segments
- New markets, applications
- Existing business models
- Scenario analysis
Ideas go well beyond information and insights (market research). These cover elements of setting out a 'Road map' and 'Go To' market strategy. This is based on cross pollinating Feedback's body of knowledge across sectors with information and insights culled for the engagement:
- Business model
- Firm structuring
- Sales & marketing
- Channel strategy
- Positioning
- Pricing
- Value proposition
- Communication
- Supply chain
- Risk mitigation
- Talent strategy
- Innovation
Implementation is about assisting the client to act on the information, insights and ideas provided by us. We hold workshops to enable the change management across the firm. We partner with other firms for end to end solutions. This service is limited to the Indian market:
- Set up India entity
- Government approvals
- Land selection
- Project management
- Recruitment assistance
- Regulatory compliance
- Business leads
- Channel alliances
- Your India office
