The focus is on B2C products and services particularly in India. These cover the traditional
consumer market research areas related to consumer needs, usage and attitudes.
- Information
- Insights
- Ideas
- Implementation
Information is based on quality data collection, primary and secondary. Our reliance is significantly higher on primary data sources. In all our engagements we sift through all secondary data sources for information relevance:
- Awareness, source
- Purchase behaviour
- Stated, unstated needs
- Willingness to buy
- Brand assocations
- Perceptions
- Usage
- Attitude
- Price bands
Insights are drawn from the information collected and sifted for its relevance to the engagement. In drawing insights, we rely on the relevant information and our expertise in similar engagements since 1985:
- Data analysis
- Prospect assessment
- Perceptual mapping
- Gap analysis
- Price sensitivity
- Market characteristics
- Segmentation
- Success factors
- Marketing challenges
Ideas go well beyond information and insights (market research). These cover elements of setting out a 'Road map' and 'Go To' market strategy. This is based on cross pollinating Feedback's body of knowledge across sectors with information and insights culled for the engagement:
- Positioning
- Value proposition
- Pricing
- Innovation
- Communication
- Sales and marketing
Implementation is about assisting the client to act on the information, insights and ideas provided by us. We hold workshops to enable the change management across the firm. We partner with other firms for end to end solutions. This service is limited to the Indian market:
- PR
- Social media
- Branding
