We can represent your firm's interest in the Indian market by being your India office for sales and marketing. We offer Build, Operate & Transfer models till you are ready to be in India. This could be offered through dedicated representatives or as shared services. We draw on our resources across our offices in India and our body of knowledge in this market.
- Information
- Insights
- Ideas
- Implementation
Information is based on quality data collection, primary and secondary. Our reliance is significantly higher on primary data sources. In all our engagements we sift through all secondary data sources for information relevance:
- Customer segments
- Market opportunity
- Market practices
- Business model
- Competitive landscape
- Geographic spread
Insights are drawn from the information collected and sifted for its relevance to the engagement. In drawing insights, we rely on the relevant information and our expertise in similar engagements since 1985:
- Entry prospects
- Pricing model
- Promising segments
- Target customers
- Success factors
- Value proposition
Ideas go well beyond information and insights (market research). These cover elements of setting out a 'Road map' and 'Go To' market strategy. This is based on cross pollinating Feedback's body of knowledge across sectors with information and insights culled for the engagement:
- What works
- Channel strategy
- Pitfalls to avoid
- Communication
- Road map
- Positioning
Implementation is about assisting the client to act on the information, insights and ideas provided by us. We hold workshops to enable the change management across the firm. We partner with other firms for end to end solutions. This service is limited to the Indian market:
- Use Feedback offices
- Dedicated representative
- Liaison
- Feedback resources
- Monitoring
- Sales calls
- Client communication
- Soft infrastructure
- Lead generation
