The cornerstone of Feedback’s offering rests on uncovering ‘hard to find’ relevant data for its clients, connecting the various data points to generate ‘meaningful and decisive’ observations and then taking into consideration Macro/Micro Economic conditions to provide a strategic road map for clients. Feedback also helps clients by focusing resources on listening to the right channels (online & offline) that capture unbiased opinions, and then dis-aggregating this data to arrive at to the point intelligence that can create delightful experiences for stakeholders .