About us

Feedback specializes in providing market information, insights, ideas & implementation services to Indian and global firms. Customer (and Employee) experience services and solutions are an integral part of our service offering. Our DNA, while rooted in research, is focused on making a tangible difference to our clients. Feedback’s leadership and credibility stems from its experience (over 600 person years) diverse sector record (over 35 sectors), extensive experience (5000 engagements), tangible results (over US$8.0 billion investments in India) and exposure to leading firms (over 700).

Feedback commenced operations in June 1985 as a consumer market research firm. In early 1992, Feedback Ventures and Collaboration (FVC) was spun off as a separate entity. With the opening up of the economy, FMS decided to focus on business to business research in addition to its consumer research portfolio. The work done by FMS went beyond conventional market research to tactical and strategic consulting. In June 2003, FMS decided to rename itself Feedback Business Consulting Services Private Limited (Feedback Consulting) to reflect its core nature of work.

Feedback Consulting grew from a market research firm (B2B, Consumer, Customer satisfaction) to a full services firm with a business advisory focus. Feedback Consulting also represents overseas firms for their business interests in India.

Feedback now operates through its two Associate companies Feedback Advisory and Feedback Insights to better serve its clients.

A few specific reasons for considering us.


There is no comparable firm in India with our track record of over 5,000 research and consulting engagements across sectors for over 700 clients, many of whom are leaders in their business sector


Feedback has strong vertical practices across 35 sectors and over 300 sub sectors. Our knowledge aggregation helps clients run dynamic strategies consistently


We have been associated with projects that have resulted in over US$ 8.0 billion investments in India. Our high incidence of repeat business is testimony to this.

Cross pollination

Our experience across 50 diverse sectors is extremely useful in helping ‘connect the dots’, provide out of box insights and strategic road maps. It also helps clients pick best practices from across sectors to customize their own

Talent Pool

Currently, our 140 strong resources (many of them science, engineering and MBA graduates) operate out of our two subsidiaries with offices in Bangalore, Mumbai, Delhi and Chennai. Feedback has partner networks in all major markets around the world and has delivered market research led advisory services and Customer Experience services in over 28 countries.

‘Future Feedback’ framework

Trend spotting by envisioning the market / customer expectations in the future – ‘folding the future view in’ to meet with the ‘current state’ of the market.

Expertise and wisdom

We have been around since 1985. Over 600 person years’ experience. The core team has been together for over a decade helping us leverage our body of knowledge.


Services tailored for you based on your unique needs.

Comprehensive service portfolio

Encompasses ready reports, market research, customer experience, business advisory and implementation assistance. Our measurement and improvement services for ‘customer satisfaction’ is used by ‘best in class’ global firms to benchmark and improve their practices.

All Feedbackers follow a creed of Individual Social Responsibility (ISR) in their daily lives. Many of them are actively involved in working with NGOs in their respective cities.

Core Team

The people who make things happen in our company.

V. Ravichandar


Saroj Sridhar

VC & Chief Mentor


Head HR
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